The green leaf revolution: Godfrey Phillips India’s (GPI) path to sustainable tobacco

The Challenge

Godfrey Phillips India (GPI), one of India’s largest tobacco companies, needed to modernize its extensive network of contract farmers to ensure sustainable sourcing, improve quality standards, and meet growing regulatory compliance requirements.

The Solution

Cropin deployed its SmartFarm platform across GPI’s farming operations:

• End-to-end digitization of farmer onboarding and plot management
• Mobile application for field officers to capture farm data in real-time
• Crop calendar and advisory system for tobacco cultivation best practices
• Automated compliance and audit trail generation

The Results

• 100% digitization of GPI’s contract farming network
• Reduced compliance reporting time by 60%
• Improved crop quality through standardized agronomic protocols
• Full traceability from seed to final product